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Taming the Tech Monster Now!

If you're wondering how on earth "online tech" can live peacefully in the same sentence as "joy" and "confidence", this book is for you.

I challenge common myths and beliefs that make dealing with tech feel harder than it needs to be.

And I share practical "online tech survival skills" that will help you achieve more in less time, without what may look like inevitable frustration.

I'll respect your privacy and will not ever share your information with third parties.

You started your own business because you're passionate about the work you do. You’re smart, you’re creative, you’re resourceful, you’re a quick learner, you’re not used to feeling so vulnerable and out of your depth, and it's frustrating.

Asking for help isn't as easy as it sounds. You don't know what you need, and you don't know who to trust.

What if there was a map to show you the path through the online tech jungle?

What if what looks like a tech issue never is?

My intention for this book is to give you that map and show you how to navigate the world of online tools and social media boldly.

It’s not about turning you into a programmer. It’s about helping you to find your bearings and know where you’re headed, and how to get there in the simplest possible way.

Watch out though, you might end up enjoying technology. You wouldn’t be the first.

Hi, I'm Anke Herrmann

I started my entrepreneurial journey in 2004 when I quit my software developer career in the UK, moved to Spain and started a sewing business, specializing in custom flamenco dance costumes.

To be honest, it felt like riding a wild elephant until I realized that building a business really is a CREATIVE PROCESS, just like sewing a dress or developing software - a magical mix of vision, skill and soul.

That insight inspired me to train as a coach so I could support other passion-driven mavericks create a business and life THEIR way, but not alone.

Now I bring everything I've learnt about business, tech, creativity and psychology to help coaches and educators take their big mission project from idea to reality and beyond, to serve their clients through impactful online offers, without tech headaches - as your strategic thinking partner, trusted advisor, coach and Tech Monster Whisperer.

Love my dogs, passionate (certified) coach, author of Taming the Tech Monster, teacher, programmer, dressmaker, translator, always learning.

Love Albert Einstein quotes, like this one: "If you can't explain it simply, you don't understand it well enough."

Anke is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough."

Elizabeth Lovius - Leadership coach and Social Entrepreneur

"Anke by name, anchor by nature. When you are part of someone’s ship, you stop it from drifting away from its intended stability. Clear, calm and caring.

In a nutshell you embody less hype and more hope."

Angela Durrant - Founder of The Visible Club, Coach, Speaker.

Anke , a Tech Doctor with all the intelligences - IQ, EQ and XQ (that is reading the data, connecting the dots and getting it done). For business people who don't really understand tech this is an invaluable and unique offering because without asking the right questions you are not likely to get to the right destination"

Emer O'Donnell - Specialist Coach for young people(MSc)

Anke Herrmann - Taming the Tech Monster